Feeling a little late to the party now that the holiday season is in full swing? Whether your business is new to social media or has been around for a while, your social media profiles have the potential to drive holiday traffic to your physical or virtual business. Below are a few ideas for planning social media promotions this holiday season.
Just two weeks ago, we told you about the law firm Siegfried & Jensen and how they have seen incredible growth and result from Facebook marketing. At the time, they had just launched a promotion giving away tickets to a premiere showing of Catching Fire. It became the firm’s most most successful promotion yet, taking the Siegfried & Jensen Facebook page from 3000 to 6000 fans, while increasing exposure, awareness, goodwill and (of course) leads.
After setting up a LinkedIn profile and inviting people you know to join your network, you may find yourself craving more out of the LinkedIn experience. This is especially true if your network is relatively small. One way to break into LinkedIn is to join a group.
I recently had the chance to speak with Michael Spencer of Siegfried & Jensen, an accident and injury law firm that has served the people of Salt Lake City, Utah, and the surrounding area since 1990. He has been able to grow the Siegfried & Jensen Facebook page from 350 to 3000 local fans in five months. In addition, each month the firm receives an average of 15 consultation calls as a direct result of its social media efforts.