Facebook promotions are a simple way to attract more fans and collect lead information for your business. If you have ever used or created a GroSocial promotion tab, you probably noticed that you and other entrants were required to grant an app permission before entering, and you may have wondered why. This post will provide the answer.

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When I started managing a business Facebook page and Twitter profile for the first time, I felt like social media was a bottomless pit. It was a Hungry Thing, sitting at the edge of my daily tasks with a big sign that read “Feed me.” It wanted posts. More post. Better posts. Most days I scraped something together, but I was not being creative or original, and my posts received a lackluster response from fans and followers. Here is a better way...

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The majority of our clients run giveaways and sweepstakes on their Facebook business pages because it is an excellent opportunity for them to collect email information, encourage fans to share their page, and generate new fans. In the past, we have released several posts to help you improve your social promotion efforts. We have seen some excellent results, so to make it easier for our readers, we have compiled the best giveaway advice, tips, and tricks that we have seen substantially help our users get more entries and leads.

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In March, we released a new promotion option within the GroSocial tab builder called the Quiz widget. In the widget release, we showed how to create a quiz, but we did not give much guidance on how to optimize your quiz so that it will effectively generate new fans and leads for your business. To help you as you create these promotions, here are five best practices for success.

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On Facebook business page, a Like gate or Like to reveal tab is one that requires you to Like a Facebook page before you can access part of its content. The advantage of a Like to reveal tab is that a business can generate a large number of Likes—for example, ICCU was able to attract 4000 additional fans with its Like-gated All You Need is Love photo contest.

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