These Two Can Play Nicely Together: Email and Facebook

Moving your business onto Facebook doesn’t necessarily mean that you’re done with email marketing. In fact, the two often go hand-in-hand. Use the quick tips listed below to make sure that both disciplines receive the attention that they deserve. 1. Add an email marketing opt-in form to your Facebook page (but don’t call it that). Read More…

In Case You Missed It: The Art of Social Sharing

Have you set up your blog so that it automatically posts to Facebook and Twitter any time you publish a new post? Do you announce a new contest or promotion on social media and wait patiently for your followers to share it with their networks? While sharing engaging blog posts and social media promotions right Read More…

Identifying and Removing Fake Facebook Fans

How many of your Facebook followers are fakes? Facebook estimates that over 83 million of its users are fakes. Of those, about half are duplicate accounts while about 15 million are spam accounts. Whether you “bought” followers to help your page look good or have a bunch of fake followers who want to spam your Read More…

Do Wacky Photos have a Place in Your Social Media Plan?

No doubt, wacky photos get plenty of likes, shares, and comments, making it tempting to post them on your social media pages. While silly pictures are great for engagement, they’re not necessarily relevant to your business or your audience. So, how can you use them to your advantage? Use Wacky Photos in Context One of Read More…

Anatomy of an Engaging Facebook Post

When you post a status update on Facebook, you do so hoping it will make an impression on your followers, right? While you may want them to smile, click through to your website, or leave a comment, there’s more involved than crossing your fingers and hoping they’ll like it. The elements below make up the Read More…

4 Social Media Strategies that Will Wow Your Followers

Entire books have been written on social media strategies, and social media classes are abundant. Indeed, social media is a complicated marketing method with much to master. While you’re learning the ins and outs of social media, put four simple strategies to work. Your followers will be impressed! 1. Add Personality to Your Social Posts Read More…

Using Visual Marketing on Social Media Sites

Want to get more likes and shares? Ditch the heavy text-based posts and add more visual images to your social media sites. As the saying goes, a picture is worth a thousand words! Use the tips below to add more visual content to your social media sites. Find a great source of photos – Whether Read More…

Will They See Your Tweets and Facebook Posts?

You’ve spent countless hours building a Twitter and Facebook following and just as many hours composing engaging tweets and status updates. It’s hard work, but you enjoy it. Only trouble is, this nagging feeling: will anyone actually see your tweets and posts? This is a valid concern. After all, many social media users have hundreds Read More…

Offline Hashtag Use

You’re likely familiar with using hashtags on your favorite social media sites. However, it’s important to let others know that a specific hashtag exists and should be used for a given situation. Oftentimes, this means sharing your hashtag online and off. Use the tips below to let others know which hashtags to use and how Read More…

Using a To-Do App to Stay on Top of Your Social Media Tasks

Managing social media is a demanding, time-consuming job — and it never seems to end. Just when you cross one to-do off your list, two or three more are added. Whether you work alone or on a team, a number of tools are readily available to help you stay on top of your social media Read More…