Using a To-Do App to Stay on Top of Your Social Media Tasks

Managing social media is a demanding, time-consuming job — and it never seems to end. Just when you cross one to-do off your list, two or three more are added. Whether you work alone or on a team, a number of tools are readily available to help you stay on top of your social media Read More…

Adding Popular Topics to Your Facebook Mix

Managing a social media page for a business doesn’t necessarily mean that every single post you make must be business related. In fact, adding a little personality to your posts makes you more human, more likeable, more memorable. Besides, Facebook is a social network. Just as you’d discuss other interesting topics at a business cocktail Read More…

Curating Content for Your Facebook Page

Keeping your business Facebook page filled with relevant, interesting content is essential in keeping your audience engaged. Most page owners use a mix of text-only, photo, video, and linked content status updates. Each type of update has its place in the mix. Sharing links to interesting articles, reports, and other forms of content is a Read More…

Pinterest Pinning Tips

Pinterest is a highly visual social media platform centered on sharing inspirational pinboards built around specific interests. It is also extremely popular and a fantastic way to build interest about your company and its products and services. Use the tips below to start pinning like a pro. As a business owner using Pinterest, it is Read More…

The Benefits of Scheduling Social Media Posts

Maintaining an active presence on social media isn’t easy. In fact, it can be a full time job. Whether you have one social media page to manage or dozens of them, using a scheduling tool has many advantages over clicking the “publish now” button. Below are just a few of the many benefits of scheduling Read More…

Three Ways to Make Your Facebook Posts More Engaging

You want followers to like, comment, and share your Facebook posts, right? As with anything else, writing engaging Facebook posts takes practice — and it doesn’t hurt to have a few tips to follow. Below are three ways to make your Facebook posts more engaging. Add a description to every link you share. While the Read More…

Understanding Your Facebook News Feed

When you follow an individual or a business page on Facebook, you expect to see status updates from those users in your news feed, right? If you only follow a handful of people and businesses, then you probably would see most of their updates. However, the more you follow, the more cluttered your news feed Read More…

Vintage inscription made by old typewriter

Writing Social Media Bios

Setting up a social media profile is relatively easy, and it’s free. However, one pesky detail often stands in the way: writing an effective social media bio. First,  the desire for perfection often results in inaction or procrastination. Second, you may feel unqualified to write your company’s bio because you’re not a business writer. Thus, Read More…

How to Be More Engaging on Social Media

Have you ever noticed that some people have a knack for conversation? They know just what to say and when to say it. They know when to be quiet and let others talk. They ask the right questions, and they’re generally fascinating to be around. Others gravitate toward them and enjoy their company. In short, Read More…

Maybe They Don’t Like You: Dealing with Negative Feedback

Say it’s not so. Someone just left a scathing review of your business on Yelp or an unflattering comment on Facebook. While everyone’s entitled to their opinion, negative feedback on social media is there for everyone to see. Should you delete it (assuming you can), fight fire with fire, grin and bear it, or hope Read More…