iStock_000022827651Small

Facebook Business Pages Are Losing Reach

Time.com recently reported on a study that showed a dramatic reduction in reach between October 2013 and February 2014. The study by Ogilvy & Mather found that business page updates reached 12 percent of the business’s followers in October. By February, business page updates reached only 6 percent of followers. Another study by Ignite Social Read More…

Twitter Search

Advanced Twitter Search Tips

Twitter’s search tool is a fantastic way to find mentions of your company, products, brand, competition, and other insights. For example, if you run a business called “XYZ Enterprises,” you could enter your business’s name into Twitter’s search box and see the latest tweets mentioning your company. Likewise, you could do the same for your Read More…

v65oai7fxn47qv9nectx

Get Insights into Your Tweets with Twitter Analytics

Did you know that Twitter has an analytics tools? It’s not on by default. You’ll need to first get access by implementing Twitter Cards. Once activated and approved, you’ll gain access to Twitter Analytics which includes several dashboards. What are Twitter Cards? Twitter Cards allow you to attach rich media “cards” to tweets that link Read More…

iStock_000003673656Small

Social Media Promotions: Which Prizes Should You Offer?

One of the most important parts of planning a social media promotion or contest involves figuring out the prize. After all, if you want social media users to participate in your promotion, they need to feel compelled to do so. Oftentimes, this is done by offering a prize. So, which prizes should you offer? First, Read More…

We Are Pleased to Introduce the Photo and Video Contest Wizards!

At GroSocial we believe that a contest can be utilized as an effective facet of your social media marketing efforts. Contests are a unique approach to getting more engagement from your Facebook fans and to build up your email list, through obtaining new leads. This is why we are always striving to make the process Read More…

Linkedin-Logo

Is Your LinkedIn Profile All it Could Be?

When was the last time you updated your LinkedIn profile page? Some users freshen their LinkedIn profile pages whenever they switch jobs, reenter the job market, or acquire a new skill. While a job change may trigger a LinkedIn makeover, what if you’ve been toiling at the same job for years? There’s no need to Read More…

Microphone Podcast

Podcasting for Small Businesses

Last year Social Media Examiner’s 2013 Social Media Marketing Industry Report predicted that podcasting was “set to explode in 2013.” 24 percent of respondents indicated that they wanted to increase their podcasting activities while 32 percent expressed an interest in learning more. Whether that prediction has come true or not remains to be seen. However, Read More…

image 200x200

Interact with Your Audience on Instagram

In just three years, Instagram has attracted 150 million users. It took Twitter twice that long. As you likely know, Facebook saw Instagram’s promise and snapped it up for $1 billion two years ago. Users and Facebook aren’t alone in loving Instagram. Brands are loving it, too. Here’s why: interaction rates are far higher on Read More…

Ideas 200x200

Social Media Promotion Ideas

Running promotions on social media sites is a great way to drum up excitement, gain exposure, increase engagement, and increase your follower count. If you’ve never run a promotion on social media, the idea may be overwhelming. Below are a few ideas to get you started: Run a photo contest. Photo contests are a fantastic Read More…