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Creating Marketing Personas for Social Media

Marketing personas provide insights into your audience. They are used to make demographic information more “real.” Marketing personas personify your customers, making it easier for you to speak their language and build campaigns that resonate with them. As with other marketing initiatives, consider developing marketing personas for your social media projects. Let’s say that your Read More…

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Building Your Professional Social Presence

Business professionals use social media in several important ways including lead generation, customer engagement, and professional networking. Building your own professional network may or may not revolve around your business. In fact, it may revolve around your personal brand instead of your business. In either case, building a professional network is different than building a Read More…

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Facebook Business Pages Are Losing Reach

Time.com recently reported on a study that showed a dramatic reduction in reach between October 2013 and February 2014. The study by Ogilvy & Mather found that business page updates reached 12 percent of the business’s followers in October. By February, business page updates reached only 6 percent of followers. Another study by Ignite Social Read More…

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Advanced Twitter Search Tips

Twitter’s search tool is a fantastic way to find mentions of your company, products, brand, competition, and other insights. For example, if you run a business called “XYZ Enterprises,” you could enter your business’s name into Twitter’s search box and see the latest tweets mentioning your company. Likewise, you could do the same for your Read More…

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Get Insights into Your Tweets with Twitter Analytics

Did you know that Twitter has an analytics tools? It’s not on by default. You’ll need to first get access by implementing Twitter Cards. Once activated and approved, you’ll gain access to Twitter Analytics which includes several dashboards. What are Twitter Cards? Twitter Cards allow you to attach rich media “cards” to tweets that link Read More…

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Social Media Promotions: Which Prizes Should You Offer?

One of the most important parts of planning a social media promotion or contest involves figuring out the prize. After all, if you want social media users to participate in your promotion, they need to feel compelled to do so. Oftentimes, this is done by offering a prize. So, which prizes should you offer? First, Read More…

We Are Pleased to Introduce the Photo and Video Contest Wizards!

At GroSocial we believe that a contest can be utilized as an effective facet of your social media marketing efforts. Contests are a unique approach to getting more engagement from your Facebook fans and to build up your email list, through obtaining new leads. This is why we are always striving to make the process Read More…

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Is Your LinkedIn Profile All it Could Be?

When was the last time you updated your LinkedIn profile page? Some users freshen their LinkedIn profile pages whenever they switch jobs, reenter the job market, or acquire a new skill. While a job change may trigger a LinkedIn makeover, what if you’ve been toiling at the same job for years? There’s no need to Read More…

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Podcasting for Small Businesses

Last year Social Media Examiner’s 2013 Social Media Marketing Industry Report predicted that podcasting was “set to explode in 2013.” 24 percent of respondents indicated that they wanted to increase their podcasting activities while 32 percent expressed an interest in learning more. Whether that prediction has come true or not remains to be seen. However, Read More…