Understanding Your Facebook News Feed

When you follow an individual or a business page on Facebook, you expect to see status updates from those users in your news feed, right? If you only follow a handful of people and businesses, then you probably would see most of their updates. However, the more you follow, the more cluttered your news feed Read More…

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Writing Social Media Bios

Setting up a social media profile is relatively easy, and it’s free. However, one pesky detail often stands in the way: writing an effective social media bio. First,  the desire for perfection often results in inaction or procrastination. Second, you may feel unqualified to write your company’s bio because you’re not a business writer. Thus, Read More…

How to Be More Engaging on Social Media

Have you ever noticed that some people have a knack for conversation? They know just what to say and when to say it. They know when to be quiet and let others talk. They ask the right questions, and they’re generally fascinating to be around. Others gravitate toward them and enjoy their company. In short, Read More…

Maybe They Don’t Like You: Dealing with Negative Feedback

Say it’s not so. Someone just left a scathing review of your business on Yelp or an unflattering comment on Facebook. While everyone’s entitled to their opinion, negative feedback on social media is there for everyone to see. Should you delete it (assuming you can), fight fire with fire, grin and bear it, or hope Read More…

Running Social Media Contests on Facebook, Instagram, and Google+

Social media contests are a fun and effective way to interact with followers, grow your follower base, and build brand awareness. You can use them to generate leads, entice users to sign up for your newsletter, get more likes, and much more. But where should you host them? Facebook and Instagram allow social media contests Read More…

Celebrate Your Customers with a Customer (or Fan) of the Month

Everyone loves to be recognized. After all, it’s fun to be in the spotlight for a few minutes. Businesses have long celebrated their customers by posting photos of them on bulletin boards at their places of business. Many have taken the traditional photo board or customer of the month photo to their social media sites Read More…

Adding Milestones to Your Content Calendar

Not sure what to tweet about day in, day out, year in, year out? You need a content calendar. A content calendar is simply a calendar filled with ideas for content creation. Spend a few hours brainstorming ideas, schedule them in your calendar, and then refer to your calendar before updating your social media profiles Read More…

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Using Text Snippets with Social Media

Do you ever find yourself answering the same questions or discussing the same benefits on social media? It’s not all that unusual as your customers will likely have a lot of the same questions. While the answers may be readily available on your website, many social media users prefer to ask a real person on Read More…

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Creating a Voice for Your Social Media Sites

If you run a small business page on Facebook and other social media sites, your “voice” and brand messaging is likely fairly consistent since you’re the only one interacting with your followers. However, what happens as your business grows? You may find it helpful, if not necessary, to have other employees answer questions, post status Read More…

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Aligning Your Offer with Your Customers’ Pain

Whether developing a new service offering, crafting a sales letter, writing an “about us” page, or communicating with customers on social media sites, understanding your target audience’s pain points is essential to your success. In short, you need to know what problems your customers have before you can possibly solve them. Likewise, this same understanding Read More…