Now with over 550 million active users, Twitter is an open, accessible marketing opportunity for your business. If you are still on the fence about using it actively, we recommend learning more about the pros and cons of Twitter, but if you are serious about marketing with Twitter, you are going to need some followers.
To help you do this, we decided to create a two-part blog series. These posts are not about buying followers or spamming people. Both will get you “followers,” but not quality followers who will actually turn into leads and customers. These are strategies that will maintain your reputation and build an audience of people who want to learn more about your business.
Here is how you get qualified followers for your business Twitter profile:
1. Add Twitter buttons to your business website and blog.
Many businesses have already done this, but if you are asking yourself, “Where do I get Twitter buttons for my website?” Go to twitter.com/about/resources/buttons, enter the type of button you want and Twitter will generate the code that you or your web team can use.
Make sure a Twitter Follow button is prominently displayed on your website and blog, and also add a Tweet button to the top (and/or bottom) of each blog post. If your website or blog is built using service like WordPress, there are many free plugins that will add these social buttons for you.
2. Include your Twitter handle or a Follow button in emails and other communications.
Some of your best followers may be people you are already communicating with through other channels. Make sure they know you are on Twitter and make it easy to find your profile.
Unlike a Facebook page URL, a Twitter handle is easy for potential followers to remember. You can simply add your company handle (@grosocial, for example) to emails. If you want, you can also link the handle to your Twitter profile URL so they do not need to copy and paste it into the Twitter search bar.
When someone clicks the button, they will be directed to your Twitter profile where they can become a follower with one more click.
3. Include a Follow button on your Facebook promotion tabs.
GroSocial makes it easy to embed Twitter Follow buttons in your Facebook tabs. Log into GroSocial’s Facebook tab editor, drag and drop a Twitter Follow widget on the tab canvas and enter your Twitter ID (your Twitter handle without the @ symbol) in the the widget settings.
GroSocial also now has a Promo Plus widget that allows you to choose the entry steps in your promotion.
You can add following your Twitter account as an entry step and award promotion points based on entrants doing so.
4. Choose a profile picture that catches attention.
When people are exposed to your profile, the first thing they see is your profile image. Make it stands out with a unique logo or photo. Bright (but not obnoxious) colors also work well. (Note: Even though Twitter allows animated GIFs, avoid using them for business profile images.)
5. Optimize your Twitter profile.
Before following you, most people will look at your profile page to learn more about your business. Make sure your bio is complete and includes relevant keywords and hashtags.
Also, make your profile look professional with a solid Twitter header and Twitter background. You can create your own Twitter backgrounds with GroSocial.
Next Thursday, we will be sharing four more ideas that will help you grow your Twitter following. In the meantime, review your own Twitter strategy and start implementing the suggestions above. Update: How Do I Get More Twitter Followers for My Business – Part 2 has been posted.
Until next week!