Using his immense passion for fitness, James Breese founded Kettlebell Fever in 2010, with the mission of going to his gym every day to work out with friends and make the world a little more fit. Kettlebell Fever quickly established a loyal following of fitness professionals and general fans, but hoping to better automate his sales and marketing and accelerate his results, James purchased Infusionsoft in February 2013, and discovered GroSocial, which in a matter of months became a central pillar in Kettlebell Fever’s marketing efforts.
Since then, his revenue has tripled and now 93 percent of Kettlebell Fever customers come directly from Facebook.
Kettlebell Fever Discovers a Potent Posting Strategy
As of April, the Kettlebell Fever Facebook page had only 4000 fans, and James was only posting every two to three days, but as he started using GroSocial, he went all in. First, he created Contact Us and Get Started tabs on his Facebook page, the latter offering a 10 percent discount and a free 6-month training program for those who like the Kettlebell page. Second, James began posting at more regular intervals, and found that three posts per day seemed to generate the best results in terms of reach, likes and comments.
In addition, James found that pictures performed much better than text or links, with the average text-only post generating only 5-15 likes and comments, and photos (particularly fan photos) generating 50-60 per post.
To get more engaging content, James created an Instagram Photo of the Day promotion by launching a subsite, sending out an email broadcast and making several Facebook posts. And it’s still thriving! Each day, James chooses one Instagram photo with the hashtag #kettlebellfever and posts it on the Kettlebell Fever Facebook page, and the submitter wins a free t-shirt.