Puzzle Promo is here! While this project has been somewhat under wraps for the past month or so, we're finally ready to release the beast into the wild. So what is Puzzle Promo? Puzzle Promo is kind of hard to explain in writing but dead-simple to understand if you just take a look at a live example, so for the best explanation, go...

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Believe it or not, email can be pretty darn social. In over two years now of personally helping businesses of varying sizes dream up and launch promotions on Facebook, never have I seen so many promotions perform incredibly well, over and over again. Right now it feels like we've cracked some sort of code with Facebook promotions. That said, we're really not doing anything that is earth-shattering. Just employing the mix of old and new marketing tactics as we develop a recipe for pretty stellar Facebook promotion results.

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Believe it or not, we are very frequently asked the question, "What is a Facebook Page?" along with other questions relating to how to use a Facebook page, what to do/what not to do with a Facebook page, etc. In this post, we're going to take a few minutes and get into some of the basics.

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Lots of people outsource their social media marketing efforts to social media marketing agencies or self-anointed social media "experts". What most business owners don't realize is that most of these supposed "experts" are really just wolves in sheep's clothing. While some of your social media marketing can be outsourced effectively to the right service provider(s), most of it should not be outsourced. Here's why...

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A killer, branding-first social media marketing strategy will not magically make your product or service more valuable. It will not make a bad product good. This means that you have to be honest, fair, and create a valuable product that satisfies the needs of your market. If you're good on that front, read on as we discuss a few ways that we've been able to use social media for more than just branding purposes, but to actually generate sales leads.

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